Our Leadership Team

Behind Every Great Company, There’s a Team of Dedicated Employees

Our leadership team and associates are the backbone of ATI and the reason our company has grown to be the coaching and consulting leader in the automotive industry. Our team is not only experienced but also highly-engaged and involved in overseeing the delivery of quality of services to our members.

Meet Our Leadership

Craig Montgomery, ATI President

President

Craig joined ATI in July 2023 to take over the role of President. He brings over 30 years of experience in sales, marketing, product management, and strategy. Craig spent the last 15 years as a Senior Executive focusing on the automotive, transportation, and manufacturing sectors with both privately held and publicly traded firms such as PowerFleet, Orbcomm, Nextel, Sprint, and Dell. Craig has an MBA from Vanderbilt University and a Bachelor of Science from San Diego State University.

Ron Greenman, CFO of ATI

Chief Operating Officer

Ron was named ATI’s COO in January 2021 after serving as the Company’s first full-time CFO since November 2016. He brings nearly 30 years of accounting, finance, and operations experience gained in many positions throughout his career at public and private companies. Immediately before joining ATI, Ron managed his own CFO consulting services business providing CFO and controller-level support to small and mid-sized companies experiencing high growth. Ron received a bachelor’s degree in accounting from St. Bonaventure University.

Karen Dee, SVP of ATI

Sr. Vice President

Karen is a true ATI “lifer.” She joined the company in 1989 and helped it grow to where it is today. She began in outside sales, helping technicians get involved with ATI. As the company grew, so did Karen’s contributions – such as helping develop the first management training content. She currently wears multiple hats, including workshop coordination, SuperConference production and management, corporate travel, human resources and payroll.

Chris Frederick Jr, SVP of ATI

Sr. Vice President

Chris was exposed to the auto industry early in life, through his father. He began working with ATI in 1999.  His strengths include sales, accounting, finance, management and leadership, and his efforts played an instrumental role in the creation and livelihood of ATI. Chris has held almost every position at ATI and currently oversees many of the sales channels. He started the mid-Atlantic sales division and now helps with speaker development and new business development.  Chris has a master’s in Business Administration from George Washington University.

Keith Manich, ATI Performance Coach

Vice President of Collision Services

Keith Manich has over 40 years in the collision repair industry, working as a technician, painter, and shop manager in small and large shops. He has traveled internationally as a vice president for one of the largest collision research companies in the U.S. as well as working as the technical director of an MSO group. He is a former I-CAR instructor of the year and has extensive financial and lean production knowledge.

Bryan Stasch, Vice President of Product and Content Development for ATI

Vice President of Product and Content Development

Bryan Stasch began in the auto industry in 1984 as a technician before becoming general manager at a national franchise store, and the eventually sharing ownership of three successful auto repair shops. In 2000, he joined ATI as chief instructor and became deeply involved in developing and presenting all aspects of the ATI’s coaching and training programs. In 2006, he became head of ATI’s member fulfillment department, overseeing all ATI coaches and related administrative staff. In 2019, he took on the role of VP of Product and Content Development, an area of expertise that he excels in.

Erin Adero

Director of Marketing & Virtual Sales

Erin Adero is a dynamic and results-driven professional, with over four decades of experience and a Master’s Degree from Johns Hopkins Carey School of Business.  Since joining ATI in 2018, she has successfully developed and executed strategic initiatives that have increased revenue, established ATI as the market leader, and increased brand visibility. Her strategic marketing skills and track record for building engaging and impactful, integrated marketing programs, have been instrumental in achieving exceptional results.

What Our Members Say...

Juda Hill, Auto Repair Club Enterprises

“I signed with ATI in March 2020… Within a couple of weeks of making changes and adapting some new processes, I started to see a difference in sales and the shop was busy. I want to say that ATI is the best thing I have ever done for my shop and I’m happy to say that even during COVID-19 with ATI we have had the best year financially ever since we opened and nearly doubled our sales from 2019. Not only am I excited for the future of the shop but for my future as the owner, too.”

Judah Hill Auto Repair Club Enterprises
Doug Parlamento | D and R Automotive Specialties, Inc.

“ATI has been instrumental in the growth and management of our company. We have been with them for nearly 5 years and have only seen positive forward-moving results. ATI has an endless amount of informative subject matter and is always ahead of the curve on upcoming trends.”

Doug Parlamento D and R Automotive Specialties, Inc.
Central Florida Transmission Repair

“[We have] been with ATI for 5 years. There has been so much we have learned during this time. Our shop has allowed me a very flexible schedule and has become so profitable all at the same time. Thank you ATI. We appreciate all your hard work.”

Sean Hill Central Florida Transmission Repair

Our Diamond Partners

  • Express by Facepay logo
  • Motor Supply Co logo
  • KUKUI Logo
  • Tekmetric Shop Management System Logo
  • NAPA Auto Care logo