About ATI

We Care About Your Success

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner events held each year all over North America and we’ll help you get what you want out of your business.

Our Mission

Driving profits and dreams home for members and associates through honest coaching and integrity.

Re-engineering misguided belief systems by focusing on successes and learning from mistakes.

What our members say...

Five Star Auto Repair | Gibsonton, FL

“Every auto business owner should sign up [with ATI]! Definitely seen a huge difference in my business.”

Derrick Hawkins Five Star Auto Repair
Jodi Knepper with Lee Myles | Reading, PA

“Rock stars!! ATI has been a game-changer for our business. We’ve been with them for years, and I do believe we’re gonna be lifers!”

Jodi Knepper Lee Myles Autocare + Transmissions, Reading, PA
Jeff Weller | Auto Fix | Henning and Ottertail, MN

“ATI is the kind of company we never knew we needed until we found them! [They] put the education of all positions and business owners along with quality standards for all automotive shops as their top priority. ATI has top-notch instructors and is truly dedicated to helping shops be the best they can be. We feel like part of their family! We wouldn’t be the shop we are today without them.”

Jeff Weller Auto Fix

Our Diamond Partners

  • KUKUI Logo
  • Tekmetric Shop Management System Logo
  • NAPA Auto Care logo
  • Express by Facepay logo
  • Motor Supply Co logo