“How do I put more profit in my pocket?” asked “Jason,” a shop owner who heard about our upcoming webinar on the topic. I responded as follows: “Jason, you’re averaging a 32% parts margin over the last four weeks, so using the parts matrix would be helpful.” To which he replied, “Yeah, but it’s a…
I’m with the “Twiggs Publishers Clearing House,” and I have a one-million-dollar prize just for you. I will show up at your shop to present your winnings with my selfie stick in hand so we can take a photo with the symbolic, super-sized, check that has one million dollars written across the front. (BTW, don’t try…
Join me as we journey through a typical morning in my life. I make my first call to a new client named “Richard.” I notice he’s had the same labor rate for the past three years. “Richard, it’s time to increase your labor rate,” I suggest. “I can’t do that, coach. My customers are on…
“I don’t understand how I can be so busy and not make any money.” If you’ve caught yourself thinking this, you are not alone. A lot of auto repair shop owners find themselves working harder than they ever did for someone else – and making far less money! Here are the top profit eaters that…
“Greg” and I were struggling to figure out why his car count wasn’t improving. He had ten five star google reviews. When I Googled all of the primary automotive search terms for his area, I found him on the first page and in the top spot. His website was so strong that I would send…
“Harry” is a hiring manager for a Fortune 500 company. One fateful morning, he’s driving into the crowded company parking lot to begin his day of scheduled interviews. After several minutes of circling, he finally locates a space and pulls in. He doesn’t notice “Bruce,” sitting in a brown Buick, waiting for the same spot! “Hey, Jerk!”…