March 2019

The Fastest Way to Build Trust With Your Customers

The Fastest Way to Build Trust With Your Customers

by on March 20, 2019

“That’s outrageous! It’s just too much!” Said “Gary,”  the owner of a 2007 Toyota Camry in need of a power steering pump and fluid exchange. I overheard this conversation as I was listening to the recording of “John,” a service writer from Maryland, present the technician’s findings. It was painfully obvious that this call was not going…

How to Lose Your Good Customers Over Price

How to Lose Your Good Customers Over Price

by on March 13, 2019

I’m losing business because of the pricing matrix!” This statement was made by a shop owner named Rich, during our weekly coaching call. Both his car count and average repair order (ARO) were down from the previous year. He had two service writers named Steve and Chris. Even though they had the same invoice count, Steve held a…