Chris "Chubby" Frederick, CEO
and Richard Menneg, President

Automotive Training Institute

Innovation – The Key to Continuous Growth

As a SuperConference tradition, Chubby and Richard's opening session will help you discover how building a culture of innovation will be the key to long term success. We all know how hard it can be to continuously grow sales year after year while holding gross profit. As your business gets bigger with closer to perfect production percentages, growing at least 10% every year takes innovation to challenge all the possible opportunities and obstacles. In addition, absolutely everything around us is changing at a pace never seen in modern history. Being better than your competition and giving exceptional customer service TODAY may not make the grade tomorrow. Innovation must be a key business priority. We will show you how.

Bob Kittell

President, Ultra Memory Seminars

Phenomenal Memory: What Happens When You… um… Gee, I Forgot……

“Hi… Rob… What? Oh, sorry, is it ‘Bob’?"

Your heart rate is up. Your blood pressure is up. What are you saying to yourself? I’m getting old. Why can’t I remember names?  I’m sure I know that person. For the life of me, I just can’t remember his name.

Rest assured, you are normal.  This happens to everyone. It doesn’t have to. You already have a phenomenal memory; all you need is to train it.  It’s easy. It’s fun. It’s very, very, profitable.

A great memory and quick recall will improve many aspects of your daily life. Bob will teach you important techniques to improve your memory and give you specific examples to apply those techniques. A better memory can make you a better manager, it can help further life goals, help you succeed in business and it can help you connect more with others around you.

This keynote will teach you:

• Techniques for remembering lists of information
• Quick ways to memorize endless vocabulary words
• Techniques to quickly recall large numbers
• Ways to easily remember names and faces
• Ways to improve your test taking
• Ways to apply each of the memory techniques in this course
• and much more!

Nathan Shipley

Director, Industry Analyst – Automotive, the NPD Group

The Changing Automotive Consumer

Successfully operating an independent repair shop is more complex today than it has ever been. From macro-economic influencers like new car sales and gasoline prices, to consumer trends like retiring baby boomers and coming of age Millennials. Ensuring that you are keeping up with these game changing, fast moving changes is critical. 

The Millennial generation approaches repairing their car very differently than the rest of the population. E-commerce has changed the game for how consumers research repairs and buy products for their cars. In this presentation, you will learn about these trends, what it means to your business, and how to respond and set your business apart from competitors.

Marcus Sheridan

Owner and Practitioner, The Sales Lion

The Digital Consumer: How Today's Buyer Has Changed and What Your Shop Must Do About It

More than any other time in history, today’s buyers have made a dramatic shift in the way they make purchasing decisions. Unfortunately, many shop owners haven’t adapted to this shift and are ill prepared for the continual evolution of this “digital consumer.” In this session, Marcus Sheridan brings clarity to the way buyers have changed and exactly what you must do to not only align your shop with this shift in buyer patterns, but take advantage of the digital age as well.

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world.  Join Marcus to learn how he did it and how you can too.

Devin Henderson

CEO, Magic Entertainment, LLC

Laughing in the Face of Change

By definition, "innovation" is a new idea, method or device. Simply put, innovation means staying relevant in an ever-changing world. Devin shares how his career as an entertainer has required continual self-reinvention. Devin shares with us why innovation is important and how we can take steps to make sure we stay relevant with the changing times. Learn how to use your creativity along with your sense of humor to embrace change, take risks when necessary, and bounce back from failures that ultimately lead to breakthroughs.

Larry Linne

CEO, InCite Performance Group

Make the Noise Go Away

Every leader must lead by doing what they do best. When leaders become distracted with the "noise" of the business, they become less effective and the organization at best suffers and worse, becomes dysfunctional. Larry Linne will deliver unique ideas that will get rid of the noise and improve the life of every business owner in the room.

Concepts such as upward communication vs delegation, consequence decision making, personal brand management, and Tuition 101, will be introduced and explained in detail. As a bonus, Larry will share how these same concepts work in an effective marriage.

Steve Gilliland

CEO, Steve Gilliland, Inc

Making a Difference

Focusing on the conscious choices we make every day that impact the lives of others, Making a Difference™ is an eye-opening and heartfelt keynote detailing how to positively influence people in every imaginable way, regardless of position or status. Each of us has the potential to transform the culture of our organizations through our actions and attitude.

Steve's presentation centers on three empowering dynamics:

Purpose: It drives you!
Passion: It fuels you!
Pride: It defines you!

While we don't always know what challenges face the people we meet every day, we do have the power to bring them hope. That hope can multiply a thousand times over and spread throughout the world exponentially. This is the essential, motivating truth behind Making a Difference™!