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About The ATI 27-Month Shop Re-Engineering Program


At ATI we’ve spent the last 30 years learning how to make shops more successful. We’ve learned training alone won’t do it – no matter how good the training is. Motivation won’t do it – no matter how excited you get.


The daily challenge of running a shop can be so overwhelming that you need a different kind of approach. You need ready to install business systems and processes that solve real problems specific to your shop. You need a coach, just like the professional athletes do. A coach that’s been there, made the mistakes and weathered the storms. You need a well thought out, managed by the numbers, program made up of small manageable steps.


The ATI 27-Month Shop Re-Engineering Program is the answer. This program provides all the education, coaching, business systems and monitoring to transform your shop into a business that can provide the life you have dreamed of.


Since most owners are not having enough fun these days, we schedule a day of fun before you start to get to know our consultants, teachers, analyst and accountants. Chubby takes you fisherman or woman, striper fishing in the Chesapeake Bay in Annapolis, MD


Built around ATI’s powerful Road Map© process, our Shop Re-Engineering program has added over 90 MILLION dollars in new cash profits to the bank accounts of our clients in the last three years alone.


How the ATI 27-Month Shop Re-Engineering Program Works

The program is all-inclusive. You pay one monthly fee and receive unlimited classroom training, weekly coaching, daily and weekly monitoring of your key operating numbers, proven business systems for every area of your business and a partner loaded with people and experience to make the journey with you. We create a plan of small, manageable steps that link where you are with where you want to be. Some of our clients exceed their goals, some meet them, some fall a bit short. No clients, however, fail to make impressive strides forward, comfortably exceeding the cost of our program.


When you become a client we:

Model or Remodel Your Shop: to fully understand and define your goals. We help you re-imagine your shop as the business that can deliver your life goals.

Identify the Areas and Sequence of Changes: a thorough analysis of where your business is now as defined by a snapshot made up of 39 Key Performance Indicators. Recasting the KPI snapshot to the new KPI values required to deliver your goals. Then we create an implementation plan of small steps adding up to large changes in results.

Teach and Coach Our Way to Agreed Upon Goals: Working with you through daily and weekly monitoring of your shop operations, weekly coaching, deep classroom training and providing you with the proven systems and processes to take your shop to a new level..


The All Inclusive (except your travel) ATI 27-Month Shop Re-Engineering Program includes:

  • Minimum of 160 hours of classroom training (more if you choose – no extra cost).
  • Unlimited Financial, Marketing, Sales, Sales Management and Leadership Training.
  • Two Years of KPI Performance Tracking System.
  • One Year of Weekly Coaching and Consulting with your personal coach.
  • Unlimited Service Manager Training.
  • Unlimited Advanced Service Manager Training.
  • Two Years of Customized Compensation Planning and Recruitment Programs.
  • Six “Twenty Group” two-day shop owners meetings.
  • Breakfast and Lunch provided during all training programs.
  • Accounting Assistance: Tax Return Review and Planning.
  • Succession/Retirement Planning.
  • Annual Key West ATI Conference.
  • Free Weekend Retreat Tune Ups for Life.
  • Local Evening Topic Focused Classes Free For Life.
  • Spouses attend free.

A partial list of the things we fix or install in the
27-Month Shop Re-Engineering Program.

Parts Margins
Labor Margins
Pricing Strategy
Tech Comp Plans
Tech Productivity
Car Count
Marketing Programs
Promotion Management
Courtesy Check Programs
ARO Increase
Sales Training
Sales Management
Service Mgr Comp
Customer Satisfaction

Leadership Skills
Financial Management
Advertising
Parts Labor Mix
Expense Control
Recruiting Techs
Recruiting Svs Mgrs
Retirement Planning
Succession Planning
Tax Consulting
Inventory Turn Management
Business Models
Teaming Programs



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