Our monthly newsletter, ShopTalk, contains timely, useful information you can use to help build your business.

Regular features include articles on leadership, dealing with change, marketing strategies, client profiles and "Sam's Corner" - Chris "Chubby" Frederick's own monthly journal of things happening in the ATI family.

• A Lesson From Landscaping: Prune Your Business for Faster Growth
• Client Profile: When Less Is More
• Sam's Corner: Should You Help a Competitor?
• Coach's Corner: If I Could Only Start Over, I'd Do It Differently!
• December/January Training Schedule

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• The New Austerity Economy
• Client Profile: How ATI Helped ARS Fleet Service Find Its Market and Succeed There
• Sam's Corner: It's Time to Give Back and Help a Shop Owner Friend!
• Coach's Corner: Google Places: The New Yellow Pages?
• November/December Training Schedule

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• You Can't Blame the Weather
• Client Profile: ATI Wakes a Sleeping Giant
• Sam's Corner: Chubby Wants to Make Your Next Monthly Investment!
• Coach's Corner: Accountability and Expectations
• October/November Training Schedule

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• Your Most Valuable Asset
• Client Profile: No One Knows It All
• Sam's Corner: Twenty Group Members - Fishing Anyone?
• Coach's Corner: Are You Ready for Car Care Month?
• September/October Training Schedule

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• The Downside of Making Money
• Leaving Corporate America: Mid-Life Crisis or Smart Career
• Sam's Corner: TOP SHOPS! AWARDS! NETWORKING! NEW SKILLS and FUN IN THE SUN
• Coach's Corner: Graduating from Groundhog Day
• August/September Training Schedule

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• Revenge Is Sweet Satisfaction
• ATI Brings Calm to the Chaos for Folsom Car Care
• Sam's Corner: People don’t leave their jobs, they leave their LEADER not YOU!
• Coach's Corner: ATI First Day of Summer
• July/August Training Schedule

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• What Haunts You?
• How ATI Nearly Wrecked (but Ultimately Helped) Our Marriage
• Sam's Corner – Thank You Vendors and Sponsors
• Coach's Corner: Are You Playing Chess or Checkers?
• June/July Training Schedule

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• Beating Self-Sabotage
• Mitch Schneider: "Everyone Can Use a Coach"
• SuperConference 2011 – Dare we say our best ever?
• Coach's Corner: Top Five Takeaways
• Making a List & Checking it Twice - Summer Edition
• May/June Training Schedule

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• We Sabotage Ourselves
• Learning Comes Naturally for Rodger Cochran
• April/May Training Schedule
• Sam's Corner: Where Are You Going to Live?

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• Dealing With Hostage Situations
• Salt-Laden Foods Can Harm Your Heart in 30 Minutes
• Bruce Nation on Taking Control of Business … and Life
• March/April Training Schedule
• Are you ready for National Car Care Month?
• Sam's Corner: Time to Shoot?

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• Too Many of Us Believe Our Own Excuses
• Bringing All the Parts Together to Make Haver's Service Center Excel
• February/March Training Schedule
• A Walk Down Memory Lane
• Sam's Corner: Let's Catch UP!!?

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• We Don’t Know What We Don’t Know
• Five Diet Plans That Can Hurt the Busy Shop Owner
• January/February Training Schedule
• Mike’s KARS Learns New Ways to Do Business
• Coach's Corner: The Yellow Brick Road to More Cars
• Sam's Corner: Renewed Your Goal Poster Lately?

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December 2010

• Man Boobs as Your Measurement Device
• 7 Secrets for the Busy Shop Owner to Rev Up Your Metabolism
• November/December Training Schedule
• ATI Client Profile: You Can Work Hard or Work Smart
• Coach's Corner: The Final Step to Freedom from the Counter
• Sam's Corner: New Ideas to Sell Your Company

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November 2010

• Give Them Room to Fail.You Aren't Perfect Either
• Eat Healthy, and Live Longer: Be At the Top of Your Game
• November/December Training Schedule
• ATI Client Profile: At Last! Light at the End of the Tunnel
• Coach's Corner: Moving Beyond the Rat Race
• Sam's Corner: Bonefish Tournament

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October 2010

• I can get that cheaper somewhere else!
• Add More Healthy Years to Your Life!
• October/November Training Schedule
• Coach's Corner: Eating the Elephant: Real World Leadership & Accountability
• Sam's Corner: ATI Mastermind 20 Group Goes Fishing

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September 2010

• Successful Succession Planning
• New Jersey Auto Shop Owner "Re-Engineers" His Profits With Ati's Help
• Live Longer, Lose Weight, Feel Better
• September/October Training Schedule
• Coach's Corner: Car Care Month • Sam's Corner: Greater ROI Success

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August 2010

• More Money From Better Margins
• Rags To Riches - How One Shop Did It
• Coach's Corner: The Psychology of the Phone Shopper
• August/September Training Schedule
• Sam's Corner: Teaching Your Loved Ones to Drive

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May/June 2010

• If You Don’t Care About Customers, Do You Think Your Employees Will?
• Sam’s Corner: Superconference 11 Set!
• Lead, Follow or Find Somebody to Blame
• Don’t Ask, Don’t Sell!
• Top 7 Shops

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March/April 2010

• We Cannot Survive If We Can’t Sell
• Sam’s Corner
• Avoid Marketing in a Field of Dreams
• Two new ATI classes are AMI-approved
• ATI Course Outline
• The smell of Bengay in the morning!

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January/February 2010

• Chubby’s ATI Financial Shop Survey
• Sam’s Corner
• The Tale of Two Courtesy Checks
• Outside the Box

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November/December 2009

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September/October 2009

• Free Upgrade From Chubby!
• Catch The Wave
• Success Breeding Success
• Sam's Corner: Top Shop Quest For 2009!
• Seven At The Top

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July/August 2009

• A Time For Expert Help
• What Happened To The Dream?
• Six Super Secrets To Shop Success
• Sam's Corner: Reflections On Warm Breezes & Facilities Utilization
• Seven At The Top

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May/June 2009

• The 6 Ways To Stay A Top Shop
• Head, Heart or Hands
• Tall Estimates and The Size of Sales
• Sam's Corner: Super Conference 2010
• Seven At The Top

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March/April 2009

• New Alumni Classes
• What Makes Super-Conference Great?
• Superconference 2009 Details
• Sam's Corner: Fishing In Mexico
• Seven At The Top

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January/February 2009

• Surviving A Bad Economy
• Fixed Costs As An Exercise In Profitability
• The Banana Theory; How Customers Spoil
• Sam's Corner: ATI Wins 2008 Frost & Sullivan Award!
• Seven At The Top

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November/December 2008

• Chubby’s Economic Forecast
• Back Into The Suspension Game
• What Is The Price Of Survival?
• Sam's Corner: Superconference 2009, Cancun, Mexico!
• Seven At The Top

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September/October 2008

• ATI’s Superconference In Cancun
• If It Looks Like A Duck...
• Lions And Tigers And Bears, Oh My!!
• Sam's Corner: Advanced Driving School At SEMA
• Seven At The Top

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July/August 2008

• Leading A Manager To Water
• You Perhaps, Not The Economy
• Building A Bond With Your Employees, Pt.2
• Sam's Corner: Fishing Trip Details
• Seven At The Top

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May/June 2008

• Training Your Manager In Waiting
• People In Glass Houses
• Building A Bond With Your Employees, Pt. 1.
• Superconference 2009 Highlights
• Seven At The Top

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March/April 2008

• Superconference 2008, Who Would Have Thought?
• Only Leaders Need Apply
• Finding The Needle In A Field Of Needles
• Sam’s Corner: Passion and Being Part Of Something Great!
• Seven At The Top

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January/February 2008

• Live Your Dreams Through Die Cast Models
• Gross Profit: The Road Less Traveled
• The Care And Feeding Of Your Manager
• Sam’s Corner: Superconference Will Be A Blast!
• Seven At The Top

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November/December 2007

• Is Your Labor Apple Going Bad?
• How Does Your Shop Smell?
• Expectation As A Cure For Low Productivity
• Sam's Corner: Knowing My Beans Are Well Counted
• Upcoming Classes
• Seven At The Top

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July/August 2007

• Driving Profits and Dreams Home
• Accountability Trumps Skill
• Dysfunctional Leadership Styles, Part 4 of 4
• Sam's Corner: Passion For Cars Led To Automotive Career
• Upcoming Classes
• Seven At The Top

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March/April 2007

• Complete Human Resource Staff And Services For ATI Clients
• Knowing Your Enemy, Your Business and The Concept Of Total War
• Second In A Series: Organizational Expectations To Change
• Sam’s Corner: PMS A Little Louder...
• Seven At The Top

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Janaury/February 2007

• Superconference in Scottsdale A Huge Success!!!
• Micro-Management: A Recipe For Mediocrity
• First In A Series: Dysfunctional At the Top?
• ToolBox Announcement.
• Seven At The Top

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December 2006

• The Free Time SECRET
• No Mystery With A Mystery Shopper
• 2007 Superconference
• Mrs. Smith, Where Have You Been The Last 6 Months?
• Seven At The Top
• Sam’s Corner: Thanks and Reflections From Santa

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October/November 2006

• 21 Ways To Improve Tire Profits Part 2
• Efforts Above And Beyond
• Building A Consistent Car Count
• Reader Survey
• Seven At The Top
• Sam's Corner: Superconference Update

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September 2006

• 21 Ways To Improve Tire Profits Part 1
• Inspired Leadership: Being Wrong Can Be Right
• The Power Of National Branding
• Seven At The Top
• Sam's Corner: Striper Fishing

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August 2006

• Tire Profits vs. Servive Profits
• Inspired Leadership: Wrapping Your Package
• Employee Problems: Shine vs. Time
• Reader Survey
• Seven At The Top
• Sam's Corner

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July 2006

• Maintaining Tire/Service Mix
• Inspired Leadership: You're Fired, NOT!
• A Reader's Guide To Accountability
• Reader Survey
• Seven At The Top

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June 2006

• The Dumbest Bunny In The Hutch
• The Next Generation Of The Customer Drop - Here Today!
• Round As An Approach To Car Count
• Seven At The Top
• Sam's Corner

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April/May 2006

• Inspirational Leadership
• Isn't It Time For Free Time?
• The Power of Courtesy Checks
• Seven At The Top
• Sam's Corner

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February/March 2006

• Cabo San Lucas pictures
• Cabo fishing report
• The "Mastermind" Group
• Upcoming Classes Schedule
• Seven At The Top
• Sam's Corner

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January 2006

• Upcoming Classes Schedule
• I Hate Selling & Salespoeple
• Changing Times in Automotove Service
• Leadership & Compensation Plans
• Marketing Strategies - The "Wow" Factor
• Sam's Corner
• Seven At The Top

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