SuperConference 2024 attendees raised $65,880 for the Texas-based charity, Unbridled Horse Therapy, an organization that provides therapeutic horseback riding to those with special needs. “We are truly honored to have been chosen as the …
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News
Engagement and Empowerment Take Center Stage at ATI’s SuperConference 2024
ATI, the premier coaching and training organization for automotive repair shop owners, recently concluded its highly anticipated annual SuperConference at the esteemed Gaylord Texan Resort in Grapevine, TX. The event witnessed an impressive turnout, with …
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ATI’s 2023 Top Shop Winners
Pictured: Shop of the Year Winner, Silver Lake Auto & Tire – New Berlin Owner(s): Daniel & Darren Garlock ATI is a leading force in the automotive aftermarket dedicated to the advancement and success of …
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DrivenAdvantage Gives Rebate Payouts to ATI Members
ATI is proud to announce that over $2,200 was paid out to ATI members who participated in last year’s Q4 DrivenAdvantage 5% Rebate Program! That’s right – over $2,200 returned to our members simply for …
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ATI Joins 2024 Ratchet+Wrench Management Conference as a Presenting Sponsor
Ratchet+Wrench announced Automotive Training Institute as a presenting sponsor at the 2024 Ratchet+Wrench Management Conference. The Automotive Training Institute offers industry-leading coaching services for automotive shops. The Ratchet+Wrench Management Conference is an owner-focused event that brings top …
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ATI Members Gilda Dyckman and Vicki Wingard Win YETI Coolers
We have multiple winners! Congratulations to Gilda Dyckman, ATI Member and owner of Cars Automotive & Muffler, and Vicki Wingard, ATI Member and owner of Bill’s Collision Service for winning YETI coolers! The shop owners …
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The Power of Simplification: How Less Can Be More in Business and Life
Do you often find yourself overwhelmed with the constant need to do more, add more and complicate things in the hopes of achieving success? In today’s fast-paced world of business, when faced with challenges, the immediate …
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A Step-by-Step Guide to Conducting Annual Reviews
Why are annual reviews necessary? In the fast-paced world of automotive service, precision and efficiency are paramount. Service writers and technicians are pivotal in ensuring prompt and effective repairs on our customers’ vehicles. Annual reviews …
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A Leader’s Guide to Turning Underperformance Around
Are you a leader or business owner who often grapples with the frustration of missed opportunities and untapped employee potential? You’re not alone. In today’s fast-paced and ever-evolving business world, effectively coaching underperforming or inexperienced employees …
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Why You’re Not Making Money on Labor
Many shop owners struggle to make money on labor sales — this should not be the case! Your expertise in solving automotive problems is why your customers come to you. Unlike parts, labor margin (what …
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