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ATI National Accounts
Phil Baum has over 32 years experience in the automotive aftermarket. As a turnaround
specialist for a national TBA chain, Phil restored a succession of money-losing stores to
profitability. He directed business development, marketing, and personnel training initiatives
for 80 company stores and developed a tire selling system that became the company model.
Phil joined Activant Solutions (formerly Triad) in 1998 as a service dealer business consultant
and trainer. He delivered personalized business planning services as well as group management
seminars across North America, helping struggling shop owners build profitable businesses.
Prior to leaving Activant, he served as an Automotive Division Marketing Specialist.
Phil has earned both Parts and Technician ASE certifications and served on the Lincoln
Technical Institute Advisory Board. He credits clearly defined processes and effective
sales and management skills as clear competitive advantages for businesses of any size.
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