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ATI Management Team
Chris “Chubby” Frederick, President of ATI, has a 68 associate Coaching Company. He
is a frequent speaker at major conventions where he addresses the challenges of the
changing automotive service industry. Chris has been a featured speaker at the
National Conventions of BP/Amoco, Midas, Meineke, Sunoco, Exxon, Undercar Digest,
MACS, Precision Tune, the Heavy Duty Truck Association and the Service Stations Dealers
of America.
He began his career in the automotive equipment business in 1971 and founded
Auto Test Products in 1974. He has involved shop owners in over 100 million dollars of
equipment and computerized over 1,200 shops with management software. Chris is
known by all the major equipment manufacturers as one of the most successful equipment
distributors in the world. During the past 25 years he has helped over 5,000 shop owners
increase cash profits, make life easier and stay professional. Chris is the father of five,
stepfather of two and the grandfather of five.
Richard has over thirty years of sales and marketing experience. He has spent the past
twenty years in the automotive aftermarket holding down executive officer positions at
Allen Test Products, Southern Automotive Test, Inc., R.O.Writer and Midas International.
Richard strongly believes in client service that exceeds the customer's expectations and that
thinking drives his marketing, sales, and leadership philosophy. He has been a friend
and business associate of the founders of ATI for over twenty years. He knows ATI's mission
well - to assist shop owners in becoming more profitable and to help them achieve their dreams.
Ken has spent his life in automotive service. He was born into, grew up in and eventually took over his father's shop in Michigan. Ken has been closely involved with ATI and partnered with Chris "Chubby" Frederick for over 30 years. Ken's roles at ATI include watching over the unique requirements of shops in the Western U.S. as well as helping develop techniques for teaching, coaching and mentoring of our clients.
Ken has provided senior level business consulting on auto service profitability and marketing to Ford, General Motors, Goodyear, Firestone, BP and others. In addition, Ken has also provided senior level business consulting services to Hunter Engineering, Snap-On, Vetronix, Alldata, SPX, Apple Computer, Texas Instruments and others. He has been a featured speaker at countless industry events and been published in nearly all industry magazines. Ken holds several patents in automotive service related areas. A few years back, Ken appeared on the cover of Motor Age Magazine, the only time in the magazine's 100 year history that they put a person on their cover.
Ken is happily married and is very proud of his two children, both in college now.
Karen is a true ATI "lifer" having spent the last 17 years helping the company
grow to where it is today. She began in outside sales, helping technicians get involved with
ATI back in 1989. As the company grew so did Karen's contributions initially helping develop
the first management training content used at ATI. She currently works out of her home-office in
Morgantown, WV, wearing multiple ATI hats including Boot Camp event coordination, corporate travel,
Human Resources and payroll.
Bryan Stasch comes to ATI with 17 years in the automotive repair industry. Working as a highly productive technician, Bryan quickly earned his way into a store manager's position for a national franchise and then to general manager of 10 stores within the same company. These early promotions exposed Bryan to both the financial and staffing sides of the business and rounded and broadened his knowledge and experience.
Needing more and confident in his ability to perform at a high level, Bryan went to work for himself as a partner of an independent repair shop, and ultimately opened a total of three shops.
Stepping away from the successful and profitable operation in the Baltimore suburbs and signing on with Chris Frederick in 2000, Bryan took on the role of chief instructor. In this role became deeply involved in all aspects of development and presentation of the ATI re-engineering program.
With his broad knowledge and experience coupled with his talent as an instructor and public speaker, Bryan has been the primary trainer to Owners and Service Advisors at ATI. Two and a half years ago he took on the further role of Director of Client Fulfillment and in this capacity is directly responsible for all aspects of client training and satisfaction. In this role he oversees fourteen coaches and an administrative staff.
During his tenure there has been a concerted effort to define the coach's role, upgrade training and tools for the coaches, an emphasis on excellence in all areas of endeavor and systems implemented to assure client performance and program satisfaction.
In his many and varied roles, Bryan has been passionate in his pursuit of excellence and brings that to his efforts here at ATI. Working with his Team Leaders and talented staff, he has transformed the department. He is tenacious is the pursuit of excellence with CSI scores and client lift at record levels.
Chris is one of the top consultants at ATI. He has been working with the company for
over 5 years. Chris actively consults with over eighty accounts annually. His consulting
experience includes many major accounts, such as Midas, Meineke, BP Amoco, Sunoco,
and many others. His strengths include sales, accounting, finance, management, and leadership.
Chris has played an instrumental role in the creation and livelihood of ATI. In addition,
Chris recently earned an MBA from The George Washington University.
Mike has 30 years experience in the automotive industry starting in 1973 with a general
automotive degree from Lincoln Technical Institute .Mike worked with Market Tire co for 2 years
then started his own auto repair business with a partner in the tire business. In 1977 Mike
moved on to a car dealership as a technician , Mike meet Chris Chubby Frederick in 1980 and
came to work at ATI that year (This is Mikes 24th year ) Mike was promoted to sales manager in
1985, Mike along with the top management team helped build ATI into the company it is today.
Mike is the Senior Management Consultant for the national team and enjoys traveling the country
helping shop owners realize and achieve there goals for them and there families. Mike is very
excited about our changing industry and believes everybody can get what there want with the ATI
team helping.
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