About ATI

We Care About Your Success

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner events held each year all over North America and we’ll help you get what you want out of your business.

Our Mission

Driving profits and dreams home for members and associates through honest coaching and integrity.

Re-engineering misguided belief systems by focusing on successes and learning from mistakes.

What our members say...

Kevin Edens, Sherwood Tire Pros

“My son, Chris, and I attended the ATI Eight Essentials event in Memphis, 2019. The information provided was genuine and not the typical hype of magical dust offered by some “companies” that claim to be able to make a business successful … I recommend ATI to anyone that is starting a new business venture or any business that is unsure how to make a profit.”

Kevin Edens Sherwood Tire Pros
Five Star Auto Repair | Gibsonton, FL

“Every auto business owner should sign up [with ATI]! Definitely seen a huge difference in my business.”

Derrick Hawkins Five Star Auto Repair
Extra Mile Performance | Odenton, MD

“I’ve been with ATI since 2019 and joining them has been a game changer for my business. The coaching and assistance to better serve my customers is priceless!”

Extra Mile Performance Extra Mile Performance

Our Diamond Partners

  • NAPA Auto Care logo
  • KUKUI Logo
  • Tekmetric Shop Management System Logo
  • Express by Facepay logo
  • Motor Supply Co logo