About ATI

We Care About Your Success

The Automotive Training Institute (ATI) has grown into the leading coaching and consulting automotive management company in the nation, with more than 1,600 active members who represent the best shops in the US and Canada.

Since 1980, we’ve been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Our performance coaches are direct employees of ATI and are certified by the Center for Executive Coaching. Our motto, Driving Profits and Dreams Home, represents the desire we have for our members to be happy and achieve their goals. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. Join us at one of our shop owner events held each year all over North America and we’ll help you get what you want out of your business.

Our Mission

Driving profits and dreams home for members and associates through honest coaching and integrity.

Re-engineering misguided belief systems by focusing on successes and learning from mistakes.

What our members say...

Judi and Dana Haglin, Haglin Automotive

“ATI’s 20 groups are a great place to enhance your learning, share ideas and grow your automotive business. If you need coaching, mentoring, or to learn how to run your automotive repair business, Automotive Training Institute is the best in the nation. The Leading Ladies 20 group is one of the only all women’s 20 Group.”

Judi Haglin Haglin Automotive
Eddy Wooten, TNT Automotive

“If you want to make a lot more money, sign up with ATI. Learn things you may have forgotten or never even knew! Have fun and work smarter! Do it, don’t wait, the money will come!”

Eddy Wooten TNT Automotive
Elizabeth Heimsoth, Automotive Specialists | Rushville and Glenwood, IN

“I always come away from an ATI class with top quality, innovative information to use. Everyone is always friendly and inviting. [The coaches] always keep class entertaining and jam-packed with so much knowledge!! Have met so many great people and good friends for life.”

Elizabeth Heimsoth Automotive Specialists

Our Diamond Partners

  • Motor Supply Co logo
  • Tekmetric Shop Management System Logo
  • KUKUI Logo
  • Express by Facepay logo
  • NAPA Auto Care logo