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ATI Consultants
ATI National Team
Mike has 30 years experience in the automotive industry, starting in 1973, with
an automotive degree from Lincoln Technical Institute. He started his career as a
tech in a tire store, after 2 years he opened an auto repair business with a partner.
In 1977, he moved on to a car dealership. Mike met Chris "Chubby" Frederick in 1980
and began working at ATI that year (This is Mikes 26th year).
After 5 years selling equipment,
Mike was promoted to sales manager. Mike, along with the top management team, helped
build ATI into the company it is today. Mike is the Senior Management Consultant for the
national team and enjoys traveling the country helping shop owners realize an achieve their goals for them and their families. Mike is very excited about our changing industry and
believes everybody can get what they want with the ATI team helping .
ATI National Consultants
Joe has over 25 years in the automotive industry. He is a graduate of Pennco Technical Institute with an Associate’s
Degree in automotive technology. He started his professional career as a new car “get ready” person in a VW, Audi and Porsche dealer.
He quickly progressed into a flat rate technician and has been certified as a Master ASE, Master VW, Master Audi and Porsche technician.
He has held many positions from a new car dealer service advisor, warranty clerk, tire and service center manager, and District
Manager to a Regional Vice President for the largest tire and service center company in the US.
He also is an advocate for consumer awareness and has worked with Fox TV in Florida, Virginia and Philadelphia as “Auto Joe Hemberger”.
He currently holds the position as the automotive expert on Fox 29 in Philly. He also works as a National Consultant for ATI.
Joe enjoys educating consumers as well as helping shop owners, managers and technicians realize and achieve their goals.
Phil Baum has over 32 years experience in the automotive aftermarket. As a turnaround
specialist for a national TBA chain, Phil restored a succession of money-losing stores to
profitability. He directed business development, marketing, and personnel training initiatives
for 80 company stores and developed a tire selling system that became the company model.
Phil joined Activant Solutions (formerly Triad) in 1998 as a service dealer business consultant
and trainer. He delivered personalized business planning services as well as group management
seminars across North America, helping struggling shop owners build profitable businesses.
Prior to leaving Activant, he served as an Automotive Division Marketing Specialist.
Phil has earned both Parts and Technician ASE certifications and served on the Lincoln
Technical Institute Advisory Board. He credits clearly defined processes and effective
sales and management skills as clear competitive advantages for businesses of any size.
Jack has invested 30+ years in the automotive industry. He started his career with Sun Electric as a sales rep and learned about
engine diagnostics by attending all the training courses available thru Sun. He next took a position with Allen Testproducts, as a
District manager and was later promoted to Region Manager. He was involved with the training of techs in underhood and computer diagnosis
in several states in the Midwest and Gulf States.
He also worked with Automotive Diagnostics in recruitment and training. Until joining
the ATI team he has worked with ESP and Worldwide Environmental Products where he was responsible for the instillation and
training on state emission inspection equipment in several parts of the U.S. and Canada. Jack and his wife Robin have two sons and four
grandchildren. He is excited about all the benefits shops working with ATI receive.
Buck has over 30 years experience in the automotive industry starting by working in his father's
car business after graduating from college. Buck has always been a student of the industry
and has a deep passion for customer service. He gets great satisfaction in helping others
improve their performance and achieve their goals. Buck is very excited about our industry
and has a strong belief that success is all about strong management and quality customer service.
ATI Regional Team
Chris is one of the top consultants at ATI. He has been working with the company for
over 5 years. Chris actively consults with over eighty accounts annually. His consulting
experience includes many major accounts, such as Midas, Meineke, BP Amoco, Sunoco,
and many others. His strengths include sales, accounting, finance, management, and leadership.
Chris has played an instrumental role in the creation and livelihood of ATI. In addition,
Chris recently earned an MBA from The George Washington University.
ATI Regional Consultants
Frank has a unique blend of corporate and field experience, who has been training and coaching automotive owners, store managers and service managers for over 30 years. He is goal and results oriented with a high degree of business acumen skilled in communication, employee motivation and team building.
Frank is an innovator with a keen business sense who continuously orchestrates dynamic growth in sales and revenue through strategic management, by developing methodologies to stimulate immediate bottom line results and create long-term competitive advantages — a creative problem solver, adept at identifying problems, defining solutions and implementing new processes and procedures.
Frank began his automotive career as a part time tire technician and has worked his way through the automotive industry as a successful store manager, district manager, regional vice president and divisional vice president for some of the nation’s largest tire companies. He has consulted for national automotive service companies, and was sole proprietor of an international management consulting company that assisted in all aspects of managing an automotive retail enterprise.
Frank’s studies include the Darden School of Business Education, Frostburg State College and Montgomery College. He has served on the board of directors for the Better Business Bureau of Washington, DC and currently serves on the board of directors at both the Washington DC Area Tau Kappa Epsilon Alumni Association and at the TKE Chapter at the University of Maryland.
Frank lives in Silver Spring, Maryland with his wife Susan and has two children, Andrew and Kara. He is an avid scuba diver and his passions include golf, fishing, tailgating and hanging out with family and friends.
Basically, Dave was born into the auto service business as his father
had a repair shop in Brooklyn NY—from his birth until his father
sold it and retired in the late 80’s. It was fairly large, having seven bays
and five mechanics. Dave was around the shop all the time as a kid
and helped as he got older after school and summers right through
college.
Dave often joked with shop owners that his father insisted
that he not get involved in the business, probably knowing that
he was not handy—can’t fix anything. Dave was more suited to
management and financial information. Nonetheless, he spent his
life in the auto business.
Most of Dave’s career before ATI was with the Chrysler Corporation,
working with dealers and their financing needs to help them grow,
stay profitable, and be creditworthy. Throughout the years, Dave has
been in thousands of car dealerships and reviewed many of their
financial statements, including the service departments, as it related
to their money needs.
In April 2010 Dave will start his third year with ATI.
ATI Regional Sales Representatives
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